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Posts Tagged ‘off-site optimization’

Social Media Impact on your Business | Find out your SMO Campaign’s ROI

April 27, 2010 Leave a comment

Every online business needs a strong  Social Media Strategy and a creative campaign – but how and when can we quantify the results?

This is today’s question for me because I think that Social Media Optimization is more than off – site SEO.  In my opinion, we can do more than just build a Social Media Strategy that is similar to our SEO strategy – targeted keywords, back linking and visual optimization – I think we can develop a Social Media Campaign that goes beyond a simple SEO Campaign placed on social networks.

The creative part in Social Media Campaigns is very important because it’s about getting to know everything about your customer, how to properly interact  with him and most important how to gain  his confidence, which may be more difficult than we imagine … but that’s another story.

My question: How can we find out our SMO Campaign’s ROI?

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Google launched maps.google.ro.

April 19, 2010 1 comment

Friday was a big day for Romania – Google launched maps.google.ro

This Google service just made my day; it’s really nice to have this service personalized for Romania because is stores one of the best optimization methods. The downside to this service is that almost anyone can modify your content, even if you have an account.

There are few security tips but they are rather difficult to implement for a certain type of client – let’s say a Real-Estate agency, due to the volume of submissions needed for a fully integrated Geo-localization campaign.

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