Social Media Tip: Make them feel special to you

January 3, 2011 1 comment

In an era where Social Media Marketing is really changing every day, there is something that most people miss when developing a long term Social Media Strategy: the customer.

Even if it’s said that Facebook is helping egos and not the others, it is highly recommended to build your social media strategy around what other people want and expect from you, but keeping in mind to add the personal touch that makes your company or profile unique in Social Media.

There are 3 components that I find essential when developing a long term Social Media Strategy:

  • Social CRM (Social Customer Relationship Management)
  • Reciprocal Altruism
  • Reward

1. Social CRM

Social CRM has become crucial for a Social Media Campaign because brands, as well as personal brands have to create a strong bond and create engagement with the social customer or the social audience.

Social CRM is more that monitoring the social activity of a brand, it’s about establishing a connection with the social customer, empowering him to get involved in your product’s life cycle and engaging him in a way that will determine him to recommend your brand to his friends.

I think that the social customer relationship management has evolved a lot past few years and with this benefit, the power of testimonials faded over time. Now, it’s wise to implement a discussion page on your website or a mini-forum that will enable you and your social customer to really bond and build a long term relationship.

2. Reciprocal Altruism, as part of the Helping Behavior

The Helping Behavior is widely used in Social Media Success Strategies because it gives the social customer plenty of freebies without reward constraints. Helping Behavior differs from Altruism because it might include a reward, even if it’s Social Reputation or money.

When properly approached, the Reciprocal Altruism can benefit the social customer as well as the company or your personal brand.

For instance, when you use the Pay with a Tweet system, the customer knows exactly what to expect from your Reciprocal Altruism Act because you communicate directly that he can download your e-Book only after he pays with a tweet that promotes your e-Book. Another method to ask from people to repay your work is the “Join our Mailing List” form available on the site where you promote your e-Book.

An ineffective approach for the Reciprocal Altruism technique is to communicate to your social customer that your e-Book is free and then expect them to press the “Donate” Button, after they used your work. In most cases, that button will never be pushed because you didn’t honor the expectations the social customer or your social audience had from you – that is a freebie. People usually take for granted the useful e-Books they find online, so, when it comes to implementing Reciprocal Altruism, remember that your message should be friendly but honest, in order to avoid misinterpretations or the “freebie expectation”.

3. Reward

Everyone of us likes to be rewarded for the smallest favor. Even if it’s the Social Media purpose to promote the others before yourself, without expecting a reward, we are happy when others, especially companies reward us for that small favor.

Any social media strategy should have a reward system for brand advocates and for the community because it can really make the difference in gaining the loyalty of your social customer.

TROFEEPersonalizing the user experience has a lot of benefits: it’s not only a way to create a bond with your social customer but also the key to maintain his social loyalty.

For instance, on Squidoo, you get Trophies – a set of colored pixels – that play a very smart role: they make you loyal, they tempt you to come back to the platform and, most important, they make you feel special, which is the whole point in Social Media.

Make them feel special! It sounds easy but it takes some work and a dust of creativity to personalize the user experience with your blog or social profile. It’s a commitment but also a reward by itself.

Comment, share & enjoy!

7 WordPress SEO Plugins to speed up your site

December 22, 2010 Leave a comment

I have been working for some time now on some projects requiring WordPress SEO.

These projects are self-hosted blogs, so I came up with a list of SEO plugins every blog should have.

This particular post is about optimizing the loading time of your WordPress site or blog.

7 WordPress SEO Plugins that will optimize your page loading speed:

Wordpress SEO Plugins for Speeding up your blog or site - by Ana Matei

1. External Files Optimization:

2.  Image Size Optimization:

3. Database Optimization:

4. Cache:

This article is for everyone who has a self-hosted WordPress blog or site and s/he is interested in speeding up the reader’s access to the site.

P.S. I know that this blog is hosted on WordPress but I have some additional self-hosted WordPress sites that I work on like anamatei.ro & handmade-knitwear.com.

Win a copy of the Christmas Game ‘A Silent Night’ for iOS

December 18, 2010 1 comment

icon-a-silent-night-game-for-iphone-and-ipadThere are 7 days left until Christmas and Santa is late in delivering gifts! Become a Santa’s Helper!

Win a copy of  ‘A Silent Night‘, Christmas game for iPhone &  iPad!

3 Promo codes are waiting for you and your friends!

All you have to do is share your Christmas wish on ‘A Silent Night’ Fan Page and tell two friends about the Xmas game.  Find out more about the contest on the Fan Page...

Share & Enjoy the game with your friends &  family!

Facebook Lessons 2010

December 18, 2010 Leave a comment

This presentation is about things I learned from Facebook this year.

Hope you enjoy it and share it with your friends.

Feel free to complete the list of  Facebook Best Practices within the comments!

How to draw a cute girl with miniDraw vector editor

December 18, 2010 1 comment

Learn how to use vector graphics to create beautiful art on-the-go, using miniDraw vector editor for the iPhone &  the iPad.

Watch this creative tutorial on how to use vector graphics in your design:

Share & Enjoy!

P.S. Don’t forget that miniDraw is available on the AppStore for iPhone & iPad!

A Silent Night – Christmas Game for iPhone & iPad

December 14, 2010 2 comments

Christmas is almost here and I cannot wait for it! Since we are already in the holiday mood, I think a Christmas Game for our iPhone or iPad would bright up our day.

While I start looking for a Christmas Game that would be very fun and easy to play for kids, I found A Silent Night.

Here is the video for this wonderful endurance game for Christmas:

The story behind this game is cute and simple:

Christmas Eve is almost here and Santa is ready to deliver gifts.

You have to help Santa to fill his sleigh with presents by collecting children’s dreams and avoid nightmares. Once the dreams are collected, you have to fly over the villages and share the presents only to children who have gone to bed. All you have to remember is to avoid delivering gifts to children who are still awake (have their lights on).
Fly from village to village and see how long you can last.

I also read some of  its features:
– Works on both iPhone (3G, 3GS and iPhone4) and iPad – which is great, as you don’t have to buy it for iPad
– Retina Display ready – for those who are keen on gadgets and already got their iPhone 4
– Game Center Leaderboards and Achievments – works very nicely on iPhone 4

Share and Enjoy!

Take a peek: gradient feature for miniDraw iPad & iPhone app

September 1, 2010 Leave a comment

miniDraw iPhone & iPad vector graphics app is preparing its 6th version for the iPhone & the 3rd for the iPad.

The new feature for this version is the much desired “gradient” feature >>

  • multiple color points
  • edit gradient position directly on screen
  • radial and linear gradient

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miniDraw-vector-graphics-app-for-iPAD-and-iphone

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