Hire me! SEO – SMO Specialist| Web Developer – Ana Matei’s Resume

Contact me @ anamatei13[at]gmail[dot]com

Expertise

Passionate about Online Advertising, Blogging, Tech & Design

Offline Marketing Expertise (Marketing Manager @ Total Lubricants Romania:)

ATL & BTL: Campaign Management
Brand Management: Total & Elf

Online Marketing Expertise:

SEO & Web Design – Matei Ana PFA
SEO – SMO Consultancy @ Holosfind Software
Display Campaign Management @ Total Lubricants Romania
Content Management & Web Master @ Total Lubricants Romania

Current Jobs

Online Marketing Specialist @ Blue Air

SEO, Social Media & Web Designer – Freelancer

Blogger @ anamatei.wordpress.com | myamdesign.wordpress.com | itunesdeveloper.wordpress.com

Languages

English – Fluent
French – Fluent

Education

• 2010 M.E.C., C.N.F.P.A. Certification : Web Developer : PHP /MySql
• 2008 – 2010 Academy of Economic Studies: Masters in Strategic Marketing
• 2002 – 2006 University of Bucharest: Geography – French
• 2009 M.E.C., C.N.F.P.A. Certification:  Web Designer-2nd level
• 2009 SEO / SMO / PPC– training –  Holosfind S.R.L.
• 2009 Antitrust Training, European Competition Policy -performed by Total
• 2008 M.E.C., C.N.F.P.A.: Web pages & Flash animations Designer – 1st level
• 2008 Department of Justice: French translator and interpret – authorization
• 2007 TOTAL FRANCE & Web Spe France: Web Master – Training- on Web Spe Platform
• 2005 TMI: Sales abilities training

Skill area

• Search Engine Optimization | Social Media Strategist & Consultant
• Web Design & Developer
• Online Payed Advertising Specialist – Google Adwords & FaceBook Ads
• Strategic Marketing and Commercial – Automotive – Lubricants Segment

Objective

My goal is to work in any quality driven well organized project that I have as much as possible to learn from.

Professional Experience

Jan. 2010 – Jul. 2010   Online Marketing Specialist @ Holosfind Software

• Online Marketing Specialist – focused on SEO – Search Engine Optimization and Social Media Marketing.
• Core competencies performed within the job – SEO & Social Media: Strategy Building, Technical Site Audit, Optimization Consultant.
• Managed Portfolios – from small business to large companies:

• colway.fr  –  SEO
• ketb.com – SEO
• ketb.co.uk – SEO
• regardsurlenumerique.fr – SEO & Social Media Optimization Strategy
• paris-one.com – SEO & Social Media Optimization Strategy
• valombreuse.com – SEO
• sjautomobiles.fr – SEO & Social Media Optimization (Twitter & FaceBook implementation)

2009 – Present        SEO, Social Media & Web Design

• Web Development – www.grindproiect.ro
• SEO Strategy  –www.pixieshoes.ro | www.minidraw.net
• Social Media Marketing –www.minidraw.net
• PPC- Pay per Click – Campaign Management – Google Adwords & FaceBook Ads – www.minidraw.net
• Display Campaigns –www.minidraw.net | www.brandsaddict.ro | www.pixieshoes.ro | www.eggostudio.com

2008 – 2009        Marketing Responsible @ TOTAL LUBRICANTS ROMANIA

Expertise:

•    ATL & BTL Marketing Campaigns
•    Brand Management (ELF & TOTAL). Experienced in building Brand Image |  Brand Communication | Brand Awareness
•    Channel Marketing (B2B, B2B2C Campaigns- customized campaigns for each channel)
•    Project Management (Marketing, Forecast Sales, Sales Analysis, Logistics, Campaign’s Mechanism(logistics, marketing, promo gifts, POS, implementation, Resources allocation: Budget & Human resources)
•    Design Communication Materials (key creative concept for: banners, posters, brochures advertorials, web banners, branding websites, radio spot)
•    Budget planning, allocation per brand and per channel, administration, forecast budget on each campaign.
•    Marketing Budget Planning, Forecast Sales, Marketing Reporting
•    Building Marketing & Media Strategy
•    Research Brief for the Romanian Lubricants Market
•    Content Management for corporate websites
•    Design Special product Ranges for customers (Rompetrol, Dacia), design Packaging and Labels.

I managed all marketing & communication actions of the company.
I planned, implemented, coordinated and followed up the following projects:
In collaboration with the creative & media agency, I planned and coordinated a Media Campaign. I elaborated the media brief and the creative briefs for: radio Spot, Internet banners and advertorials for automotive magazines.
I prepared the key creative concepts for all communication materials and radio spots.
I planned, implemented and coordinated all the Sales Promotion Campaigns B2B and B2B2C on Distribution Channels: OEM Automotive, Client Network, Service Station Network (Rompetrol) by creating all the communication materials, providing the promotional campaign objects and setting up all logistic mechanisms along with the Sales Team in order to implement efficiently the campaigns.
I implemented and coordinated the corporate strategies in order to build corporate identity and increase brand’s awareness on the Romanian Market by: implementing branded lighting boxes nationally and other outdoor prints in service station network along with the Sales Team.
I created and managed the content of all corporate websites-Web Master.
I played an active role in the key creative concept for new brands and products.
I updated on regular bases over 500 product labels and packaging.
I contributed to the Annual Budget Planning. I reported frequently: forecast sales on brands/ products/ clients for the campaigns, I completed follow-up sales reports on campaigns; I completed marketing reports quarterly on all marketing activity in the company.

2006 – 2008    Commercial & Marketing Assistant / Web Master @ TOTAL LUBRICANTS

• As a Web Master of the company’s websites I was in charge of creating the web pages for three corporate websites from content point of view: one for each brand (TOTAL, ELF, LUBRIFIN).I edited all the technical data and information and I managed the content: Text, Pages, Links, Videos, Images, using a CMS www.total.com.ro, www.elf.com.ro.

• As a Commercial & Marketing Assistant,  I completed various commercial and marketing reports & analysis : daily sales reports,  monthly reports and analysis on company’s direct investments,  sales evolution, target monitoring by channel/area sales manager/ region. My work also implied: conducting customer  satisfaction studies, reports by business channels, back office support for the Commercial and Marketing Department, technical support, recruiting people for the automotive sale team. I also organized events such as business meetings, team buildings and trainings abroad.

Scripting Languages:

–    HTML, CSS – Advanced
–    FLASH animations -beginner
–    PHP / MySql –beginner